Most People Seeking Success Repeat The Same Patterns And Feel Hopeless On Their Path No Matter How Hard They Work...

With Access To The Right Examples And People, You Can Create Inspired Curiosity, Naturally Creating A Shift That Impacts Generational Change.

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Who is Bobby Castro?

Meet Bobby, a self-made business mogul who embodies the successful transformation of entrepreneur to leader. Armed with only a ninth-grade education, Bobby has not only sold a company for $1 billion dollars on his terms, he has also learned the valuable lesson of compounding an earned dollar into a $750 million-dollar multifamily real estate portfolio. 

Bobby’s entrepreneurial journey has allowed him to be financially independent and provide generational wealth for his family. He’s had the honor of being recognized by Inc. 500/5000, List 13 times, Forbes, Fortune Magazine, Entrepreneur, Hispanic 500, Wallstreet Journal, Bloomberg, CNBC, , and was even the recipient of the prestigious Ernst & Young Entrepreneur of the Year award in 2012.

Bobby's journey wasn't easy. He has become a symbol for success in all areas of life through he and his wife, Sofias trademarked phrases such as "PMA" Positive Mental Attitude, "Non-Refundable Minutes" and "Stack & Rack." Bobby Castro has created the life of his dreams by being an UPSIDER & now, he wants you to do the same.

ABOUT THE BOOK

If you’re someone with big dreams, or you’ve already built something and especially if you’re already creating an empire…

You already know how hard yet critical it is to remain motivated, focus on the correct opportunities, and maintain massive growth.

In fact, over 90% of legacy wealth is lost by the 3rd generation.

This message, UPSIDERS, is about ending the confusion in your life, killing your distractions, and creating habits that make permanent change by becoming an UPSIDER.

WHY UPSIDERS?

Maybe you were like younger Bobby. I was struggling, skipping the process & chasing fast opportunities. I thought I was always one step away, but I was cheating myself and my growth.

Let's say you’ve searched for motivation, read books, watched courses, hired coaches, joined masterminds and paid million-dollar mentors… 

Yet you still haven’t found the clarity of focus and find yourself distracted from creating your visions.

You might have made some progress, yet you're still not moving at a speed you’re happy with.

There’s no shortage of fake gurus, online influencers and self-proclaimed experts.

Maybe you’re tired of all the hype and noise.

Most of the people teaching success as an entrepreneur lack the necessary experience, relevant testimonies and true mindsets. This has created an urgent problem!

ABOUT THE BOOK

If you’re someone with big dreams, or you’ve already built something and especially if you’re already creating an empire…

You already know how hard yet critical it is to remain motivated, focus on the correct opportunities, and maintain massive growth.

In fact, over 90% of legacy wealth is lost by the 3rd generation.

This message, UPSIDERS, is about ending the confusion in your life, killing your distractions, and creating habits that make permanent change by becoming an UPSIDER.

WHY UPSIDERS?

Maybe you were like younger Bobby. I was struggling, skipping the process & chasing fast opportunities. I thought I was always one step away, but I was cheating myself and my growth.

Let's say you’ve searched for motivation, read books, watched courses, hired coaches, joined masterminds and paid million-dollar mentors… 

Yet you still haven’t found the clarity of focus and find yourself distracted from creating your visions.

You might have made some progress, yet you're still not moving at a speed you’re happy with.

There’s no shortage of fake gurus, online influencers and self-proclaimed experts.

Maybe you’re tired of all the hype and noise.

Most of the people teaching success as an entrepreneur lack the necessary experience, relevant testimonies and true mindsets. This has created an urgent problem!

FOREWORD BY SOFIA CASTRO

I have had the opportunity to watch Bobby grow into an UPSIDER. He always had big ideas, but he would get stuck, distracted and impatient. He started to change inside through the concepts in this book and we have been able to build the life of our dreams.

​Throughout this book, you will hear terms like “PMA” which means “Positive Mental Attitude” and “Non-Refundable Minutes.” These are just a few of the Trademarked concepts that changed our life forever.

​I hope you will read this book with an open mind and what Bobby calls “inspired curiosity.” If you do, he will share everything he knows. I know these principles work, because I’ve watched them work for the last 32 years. Welcome to the first step towards Upsiding your life forever.

THE UPSIDERS FOCUS FORMULA

Step 1: Clear Mindset = PMA + Clear Focus (Non-Refundable Minutes) = Clear Direction

Step 2: Create Momentum = Attack + Accelerate (Urgent Massive Action) = Clear Results

Step 3: Compound = Stack + Rack = Become an UPSIDER

LEARN HOW TO APPLY THE "UPSIDERS FOCUS FORMULA" TO END THE CONFUSION, KILL YOUR DISTRACTIONS & CREATE PERMANENT CHANGE!

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