A SPECIAL MESSAGE FROM BOBBY

This isn't just another self-help book. It's the culmination of my amazing wife Sofia and I's life experiences. It's a testament to our challenges and perseverance, and a tangible tool to create real, lasting change in your life.

Unravel the truths about controlling your mind and attitude, avoiding distractions, and setting your life on the path of transformation. My assurance in writing this book stems from a life filled with struggle, resilience, and personal growth. I don't shy away from sharing my setbacks and challenges because I wanted you to learn from my mistakes and personally reflect through the exercises at the end of each chapter.

'UPSIDERS' is more than just a book; it's our guide to help you navigate your life's hurdles and build the life of your dreams.

WHAT DOES IT MEAN TO BECOME AN UPSIDER?

STEP 1

CLEAR MINDSET

PMA + Non-Refundable Minutes = Clarity

When you develop your PMA and get clear on your mindset, then you realize that every minute matters. Distractions will instantly start fading and clarity will start to sharpen. When you have a clear focus, all of your minutes are important. You will begin to measure how you're investing your Non-Refundable Minutes and you will stop wasting them.

STEP 2

CREATE MOMENTUM

Attack + Urgent Massive Action = Momentum

Attack your discomfort, attack your opportunities and lean in harder when you feel like running. If you can avoid the urge to run away from that discomfort, you will start to accelerate your results, both internally and externally with opportunities. When you accelerate and create momentum out of goodness, you start to feel great. Create momentum and win in every area of your life.

STEP 3

COMPOUND

Stack + Rack = Compound

Stacking is about stacking money, education, and information that will help you squeeze every drop out of each stage. At this step, I want you to learn as much as possible to win at whichever stage you are currently at. Racking is about investing into acquiring assets, compounding your opportunities and continuing that process forever.

REVIEWS

ABOUT THE AUTHOR

Meet Bobby Castro, a self-made business mogul who embodies the successful transformation from entrepreneur to leader. Bobby's story is a motivating one.

Like many others, he started his journey with nothing. Living in low-income housing, paycheck to paycheck, barely making ends meet until one day he decided "enough is enough". Armed with only a ninth-grade education, Bobby not only sold a company for $1 billion dollars on his terms, he has also learned the valuable lesson of compounding a hard earned dollar into a $750 million dollar multifamily real estate empire.

Bobby’s entrepreneurial journey has allowed him to be financially independent and provide generational wealth for his family.

He’s had the honor of being recognized by Inc. 500/5000 list 13 times, Forbes, Fortune Magazine, Entrepreneur, Hispanic 500, Wallstreet Journal, Bloomberg, CNBC, and was even the recipient of the prestigious Ernst & Young Entrepreneur of the Year award in 2012.